Lagniappe, from the Merriam-Webster dictionary: something given or obtained gratuitously or by way of good measure. Here are a few additional things I wanted to share:
Twain on Lagniappe
Merriam-Webster included a quote from Mark Twain in Life on the Mississippi (1883): “”a word worth traveling to New Orleans to get; a nice limber, expressive, handy word—’lagniappe’…. It is Spanish—so they said.” … Twain went on to describe how New Orleanians completed shop transactions by saying “Give me something for lagniappe,” to which the shopkeeper would respond with “a bit of liquorice-root, … a cheap cigar or a spool of thread.”
Tentpole Marketing
According to The Drum blog, tentpole marketing centers marketing efforts around “tentpole” moments, such as the Super Bowl. Of course, then you’re a huge snack food brand, you are planning that tentpole campaign 11 months a year.
One of the keys to tentpole marketing for a localized company is to find what their Super Bowl is, according to Think with Google. It could be a local festival, a back-to-school event, a nearby homecoming, or an anniversary for their business.
While it is fine to build a a marketing campaign around, say, Halloween, remember everyone else will be too. If you are looking to a content strategy, according to Smart Insights, “an event very specific to your company like a trade show or new product launch, is then plotted to correspond to this curve to gain maximum exposure and relevancy.” And it may provide the best return on your investment of time, money, and effort.
“As a rule, the more control over the planning of an event you have, the harder you should be promoting it and the longer the prebuzz curve of your marketing drive should be.”
Pretty Kool Communications 