What are “Brand Values?” One of my fav definitions comes from the Strikingly Blog: Brand values are “principles that guide your company when making important decisions, such as your brand’s behavior in some situations. Successful brand values are unique, memorable, timeless, and actionable.”
So communicating your brand values can go a long way in establishing relationships with customers. From ShoppingGives:
Great brand values should:
- Be clear and sincere: You should care about the values that your business invests in and be clear about what those values are and where they apply.
- Build connections: Ideally, your primary customers will share your values and connect with your brand over them.
- Set you apart: Your values should be distinct and help your business to stand out from the crowd.
- Creating brand values that accomplish these goals may not be simple, but it is important.
Pretty Kool Communications 